AboutLondon

Inside the Glasshouse.

Welcome to the Glasshouse. We create social strategies that invite people inside, building brands by making audiences feel part of the story.

We don't just grow audiences, we cultivate communities that thrive in the open. Our campaigns are built with clarity and creativity, turning moments into movements and stories into spaces people belong to.

From rising entrepreneurs to global lifestyle brands, we help our clients break barriers, shine brighter, and expand their reach without losing authenticity. At the Glasshouse, growth is transparent, human, and impossible to ignore.

Come knock.

Founded: 2025
Based: London / Los Angeles / New York
Clients: Brands that want to tell a story people will connect with
Platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn
Team: Three glasshouse residents and two four legged CBO's (chief barking officers)
Biggest year: 0-180,000 followers for one client

Who you'll work with

Small on purpose

Saskia

Co-founder

Saskia has spent over 15 years at the intersection of content, storytelling, and brand building- long before “social media strategy” became an industry.

Originally building her own global platform as an influencer and founder, she went on to launch multiple ventures, including an award-winning wellness brand and a bestselling cookbook published by Penguin Random House.

Since then, she has worked across fitness tech, wellness, lifestyle, and personal brands—advising founders and companies on how to position, grow, and scale with both cultural relevance and commercial impact.

Having operated on both sides of the industry, she brings a rare dual perspective—understanding what brands need, and what audiences actually respond to. This allows her to bridge the gap between strategy and execution in a way that feels both intuitive and effective.

Saskia leads on strategy, positioning, and brand direction - ensuring everything Glasshouse builds is not just visible, but meaningful.

Ask her about: the audit that starts every account.

Bella

Co-founder

Bella began in the fashion world, building her own brand and quickly turning content into serious commercial results - scaling to millions of views, with single posts driving tens of thousands in sales.

What set her apart was a rare instinct: understanding not just what looks good, but what moves - what people stop for, engage with, and buy into. She has a natural ability to translate a brand into content that feels culturally relevant and impossible to ignore.

What started as creating for her own brand evolved into leading campaigns for others-and ultimately, founding Glasshouse.

Bella leads on creative execution, editing, and viral language; shaping content that doesn’t just perform, but defines the moment

Ask her about: the first three seconds.

Three of us, full time. Beyond that we work with a regular bench of freelance editors, photographers and motion designers - briefed by us, never handed off. See who we're looking for →

How we work

Community over audience.

A follower count is a number. A community turns up, replies, defends you and buys. We build for the second one.

Clarity and creativity.

Every idea is tied to something a client needs — a launch, a market, a number. Creative without a job to do is just content.

Make people feel part of it.

The best thing we ever made worked because the audience felt let in, not sold to.

Build in the open.

Shared calendars, honest reporting, real numbers — including the ones that did not work. You always know what is happening and why.

There's usually a desk free.

See open roles