Journal
Insight, trends and platform news
TikTok is a search engine now. Here is what that changes.
Search accounted for 27.3% of views on one of our accounts last year. Captions are the new keywords.
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Community over audience: why the comments matter more than the count
A follower is a number. A community turns up, replies and defends you. The difference shows up in revenue.
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How to brief a creator so the content actually works
Most creator briefs are brand guidelines with a deadline attached. Here is the version we send.
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Six to nine seconds: reading retention properly
Average watch time tells you more than views. What we look at first when an account stalls.
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We have moved: inside the new Glasshouse studio
More space to film, and a permanent set for the podcast work.
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