Breaking the Taboo

Seen and shared millions of times.

Sector
Podcast & advocacy
Platforms
TikTok, Instagram
Territory
UK
Period
Ongoing
Services
Content creation · Social media management · Community management
The work, as it appeared in the feed
ResultsOngoing
Top 5%of podcasts globally
1.1Mviews on the top-performing video
881Kviews on the second
How we got there

The brief

A subject people avoid, and an audience who needed to hear it. The show needed reach without sensationalism.

The objective

Take difficult conversations to the people living them, and hold a community together in the comments.

The strategy

Let the guests speak. Minimal edit, honest captions, and careful community management underneath every post.

What we did

Clip production, publishing, community management, coverage support around BBC Woman’s Hour.

The contentTikTok, Instagram
Video Video Video Video