Gigi Clothing
Millions of views built from the ground up.
- Sector
- Fashion
- Platforms
- TikTok, Instagram
- Territory
- UK & International
- Period
- 2020 — 2025
- Services
- Social strategy · Content creation · Social media management · Creative campaigns
"Multiple videos reached 15M, 7M and 6M views each, with average watch times of 6–9 seconds — above the TikTok benchmark."Account summary — replace with client testimonial
The brief
Gigi Clothing launched with no audience, no content and no social presence: a handmade London product with a strong point of view and nobody watching. Everything had to be built from nothing.
The objective
Turn a new label into a name people recognised, and turn attention into orders rather than only views.
The strategy
Lead with the product as the character. Micro minis are divisive, so we built creative that let the comments argue; trend-aware formats, clear product hooks in the first second, and a posting rhythm that kept the account in front of new audiences rather than the same followers.
What we did
Creative direction, concepting and scripting; daily short-form production and editing; publishing and growth management; comment-led community building; campaign moments around drops.