← All work90 days
Wolfe Power Club
A B2B podcast that found a public audience.
- Sector
- Energy Industry, Podcasting
- Platforms
- Instagram, TikTok, Podcast
- Territory
- UK
- Period
- 90 days
- Services
- Social media management · Content creation · Community management
Results90 days
334,419views in 90 days
729%increase in accounts reached
77.2%of reach from non-followers
How we got there
The brief
A specialist podcast with valuable conversations and almost no reach outside its existing followers.
The objective
Reach people who had never heard of the show, without dumbing down the subject.
The strategy
Find the one line in each episode a non-specialist would repeat, and build the clip around it. Publish for non-followers by design.
What we did
Clip selection and editing, caption and hook writing, publishing schedule, community response management.
The contentInstagram, TikTok, Podcast
Video
Video
Video
Video
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