Breige
Turning floral artistry into a social destination.
- Sector
- Hospitality
- Platforms
- Instagram, TikTok
- Territory
- UK
- Period
- 2023-present
- Services
- Social strategy · Content creation · Creative campaigns
The brief
BREIGE creates extraordinary, season-led floral installations for luxury weddings and events. The work was already exceptional; our job was to build a social presence that communicated the scale, artistry and distinctive British sensibility of the brand to a much wider audience.
The objective
Establish BREIGE as a recognisable name in luxury floral and event design, grow awareness beyond its existing audience, and put the work in front of prospective couples, planners, venues and design-led audiences.
The strategy
Treat every wedding as a visual story. We combined breathtaking transformations with simple, highly shareable hooks that made the scale of the work instantly understandable. Content moved between the finished spectacle, the creative process and Breige herself, positioning her not simply as a florist, but as the artist and creative force behind each environment.
What we did
Social strategy and creative direction; concepting and hook development; short-form editing and publishing; wedding and event storytelling; founder-led content; trend-led formats; community growth; and ongoing optimisation around reach, saves and shares.