Hip & Healthy
Full social media management and creative direction.
- Sector
- Wellness publishing
- Platforms
- Instagram, TikTok
- Territory
- UK
- Period
- Launch — present
- Services
- Social media management · Content creation · Creative campaigns · Influencer & creator campaigns
"Delivered content that drives brand partnerships and sponsorships with leading names in health, wellness and luxury travel."Account summary — replace with client testimonial
The brief
Hip & Healthy combines digital publishing with health and wellbeing services. The social presence needed to carry the authority of the magazine while moving at the speed of the feed.
The objective
Build a premium wellness audience that brand partners want access to, and keep the magazine culturally relevant daily.
The strategy
An elevated, editorial, wellness-led identity — a tone that blends aspirational lifestyle with expert authority, delivered through scroll-stopping, trend-led video.
What we did
Lead full social strategy across Instagram and TikTok; produce high-performing Reels, branded assets and editorial-style visuals; manage global brand collaborations including Rude Health, Bon Charge and KMS; oversee campaigns end to end; set the creative vision and visual identity.